Posts Tagged ‘articles by chirag’

SEO spamming

SEO spamming

In simple words Spam is the internet version for pursuing an internet user to call for a lunch and it will end up with yes. It will start with a fascinating push up for you and end up by annoying you. The only purpose the spam is done to make money for the spammers and they keep with it as they work on the law of averages to work with mass as some will respond some day.
Spamming for SEO is filling the indexes with little or no user valuing information for them. In SEO these spamming techniques are termed as black hat SEO that is strictly prohibited by the search engines but some of them fall into the gray area search engine penalizes your ranking if the spiders indexes as a spam for the SERP’s. To regulate this spam’s the search engines regularly updates there definition of the spam that could lead to surprising changes of your page on the SERP’s.

WHAT IS INCLUDED IN THE SEO SPAMMING???


It’s very difficult to track down the specific things that could be considered as spam as I told you before the search engines changes their spamming definitions regularly to go foot to foot with the Black Hat SEO spammers. To be on the safer side we should be doing our SEO according to the Search engine’s guidelines to not to worry about being called as spam.
– Don’t do anything that makes you worry that you’re doing wrong. It sounds like
simple advice, but when you think about it, if you’re doing something on your web
site that you have to worry is going to get you banned from a search engine, you probably
shouldn’t do it.

– Don’t Exaggerate or pretend on your website that you are not.

– Don’t believe in all SEO experts. As some of the SEO experts will use the black hat techniques to go on the indexes but that will be for short term and may lead bad for your website in future.

Spamindexing is the term given to the spamming of index pages it could be of any shape and size, what I told you before was the spamming techniques that were obviously spam but some techniques are there that are clearly spam this list is huge, but dozens of them are constant they are:-

. Transparent links
. Hidden Links
. Misleading links
. Links in Punctuation
. Keyword stuffing
. Doorway pages
. Scraper sites
. Machine generated pages
. Links in punctuations
. Inconspicuous links
. Cloaking
. Excessive cross linking
. Hidden text
. Link only pages
. duplicate content
. Redirect pages
. Sybil attacks
. Wiki spam

this list goes a long….
Spamindexing is the bad idea as this annoy the users as they don’t give the quality information and misleads the users of the indexed page and this could also lead to the negativity for the Search engine that’s why search engine call it as spam and penalize the website by the decrease in their ranking or also by banning the website from the search engine.

Atlast message for spammers- Spaming may generate the lot of revenue for you, but it hasen’t paid to the seatle’s Robert Soloway who’s has been considered as the eighth largest spammer in the world by the spamhaus, So chill.

google adwords

google adwords

Google adword professional is a degree by achieving this status, via courses and Google’s rigorous test, mastery of Google Adwords advanced topics such as:

Design of landing pages for maximum conversion

Optimizing Adwords campaigns and ad groups.

    Global and Regional Adwords Marketing.

    Optimization of Google Adwords budgets.

    Multi-Language Solutions.

    Keyword Research and A/B testing.

    Copywriting and testing of ads.

Marketing done on internet, also known as e-marketing is the best way of promoting your goods or services present scenario. The world is now a global village and is now technologically very advanced. This gives us a great opportunity to make our products available through the net so as to reach many potential customers and that too at a comparably lesser cost.

Have you ever thought whenever you search for any information on internet it may be anything science, general knowledge, books, consumer, products, services, and history you just type the necessary words or just a title in the search box on google. What you think why you got these information for free without any charge, where do you think google gets money to run his huge organization? The answer is GOOGLE ADVERTISING its primary source of income google advertise your goods and service so that user searching for the goods or information goes through your website first and you pay google his share.

Google does this all by Google AdWords, Google’s advertising product which charges companies, who wants to advertise their product through google’s search engine. This is done in two ways – one, by its feature called pay per click advertising and the other, site targeted advertising you can also use website designing companies to create a special intended marketing techniques for your product. These both features contain text or banner ads.

Adwords Marketing

This provides us with the cheapest way to reach to the most varied and several no. of potential coustomers for our product or service. It also has the advantage of providing immediate responses and quick feedback. No other marketing medium can provide such efficiency and cost effectiveness. But here too you have many options. AdWords marketing can be very beneficial for marketing to large numbers.
As we know Google is the most popular search engine in the world today. If your products are advertised here, they provide you a bound to get noticed. Secondly, instead of having to make a web page or an expensive portal, all one have to do is create an “ad”.
This Google assists you to have it for free. Once your ad is displayed all the customer has to do is click on it, to learn more or purchase the product. Generally when we market our service, we try to attract more and more customers. Here already interested customers will surely click on our advertisement.

PPC Advertising

Pay per click advertising is a very important and most popular method for advertising on search engines and blogs. Under this, the host of the content site carries an advertiser’s ad and he is paid only when the ad is clicked. This means that the more an ad is clicked by the site visitors, the higher will be the host’s earnings. These types of advertisements are also called sponsored links or sponsored advertisements. The methods in which PPC ads are displayed differ in content sites and search engines. In content sites, these ads are displayed alongside content that matches the product or service that is being advertised. The thought behind this is that, a user that is reading content related to, say for example, the ways to quit smoking, will click on the ad of a rehabilitation center if it is displayed along side it. The cost per click, in case of content sites is also fixed.
Each search engine differs on this. As the Google Adwords program is one of the largest paid marketing systems on the Internet. With this system, website owners can design targeted advertising solutions to reduce the costs of leads or sales by reaching specific groups of searchers. These marketing campaigns can be regionalized to a specific state, city, or even coordinate on a map, making them an excellent regional advertising tool. These work on keywords. Keywords are most commonly used words to search for a particular piece of information. An advertiser gives a list of keywords to the host, so that if a user types in a keyword query matching the ones in its list, his ads are displayed on the top results of the page. The cost per click, in the search engines case is variable as it is based on a bidding system.

General mistakes to avoid in pay per click

  • You should have all your keyphrases in one ad group or campaign.
  • Bid on generic keyphrases.
  • Avoid poor PPC bid management.
  • Don’t starve your PPC advertising budget.
  • Include content in the same adword.
  • Don’t select the wrong landing page.
  • Optimize your PPC account regularly.
  • Select correct targeted customers where the ad has to be positioned.
  • Use of scheduling.

Çrg

Everyone today is using the word “recession”. It turned out to be a word of fear for online marketers. But as to now it is being discussed openly and everyone knows we are in a state of recession. Many sites have experienced a few sales decline and are trying to cut short their budgets and focusing on some other areas too, but as the time passing it’s now just a reason that many companies are giving for the firing their employees and cost cutting.

But when enquired, about the major SEO companies its been seen that it has merely hit any of their products or clients they are investing money in every sought for online marketing, in India we haven’t seen any decline in the status of living their spending capabilities or their purchasing power.

You need to do an effective optimization:-

Recession does not mean failure. There are certain factors which have not been taken into consideration and were not controlled. In this position we need to have a proper control on those factors so as to increase their efficiency. Website development companies are cutting down their cost per acquisition and are increasing their efficiency. Optimizing a site is completely a practical approach which focuses on customer views, accountability, efficiency and measurability.

It requires continuous process and improvements, now-a-days many may online solution for the major SEO companies are provided by the Google itself. Tools like Analytics, webmaster any many many more.

We use small sites for greater impact

We all like links from big sites right? Whether it’s in an editorial article, a guest post, etc, it’s great for sending some strength and trust to your site. However, the drawback of links from big sites, is that you might find it’s on a small page. The newly published page will take some time to get indexed, much of it’s strength (certainly initially) is likely to come from internal links, and it’s unlikely to have a great crawl rate.

Survive Online Recession with Internet Marketing Techniques

Recession has over-shadowed all business worldwide making it difficult for companies to survive and earn profits. World Wide Web is also experiencing the pinch of this global financial mess. So the question remains how to put forth your business.

Blogging – It is the latest internet marketing tool being used by small, medium and large scale businesses.

PPC marketing – This strategy is highly effective way of online advertising and can calculate also how many visitors have clicked on to our advertisements.

Social networking – Having wider social network expands your database of target customers and introduce your business to much larger audience.

  1. Convert your analysis according to customer insights.
  2. Convert your insight into some real action.
  3. Repeat the above steps as and when required.

Other strategies that you can follow in this situation:-

  1. Focus on recent customers: – During the good economic era everyone spends lavishly on making new customers but during recession it becomes difficult to afford the existing customers and so we have to focus on making a plan to come out of it.
  2. Rewards:-Rewarding the customers for their loyalty, provide them with special offers, promotions etc and they will inform others about this incentives.
  3. “Fire” your banner:-Search engines marketing is an excellent strategy to follow in recession because it allows you to monitor your investments and returns in real-time.
  4. Conversions
  5. Return on Investment: – Solutions to the problems relating to investments etc should be easily viewed at a glance.
  6. Remember the basics:-As new technologies like Web 2.0, social media, mobiles and others have taken over no one thinks about search engine optimization.
  7. Integration:-Integrate all the separate programs in order to stretch your online investments.

At last we can come with the conclusion that

Online marketers facing this tricky economic crisis should focus on profitable expansion rather than contraction. Some online marketers have come through this recession with a bang and have tracked down their positive chances on market. Marketers should not become a victim rather they should figure out ways to success. And now is not the time to cut your research budget, now is the time to dig further to learn more about your users. Online marketers should earn about what their users do during a typical session. Do they log in and check their email on your site? What, as an online marketer, are you doing to provide value to keep the user intrigued? Another is you can improve market share and return on investment at lower cost than during good economic times.” Further to this point, it is a great time to get the most competitive rates. Secondly you can adjust your pricing tactics. You don’t need to cut prices, but you may need to offer temporary price promotions or price more aggressively. Sweepstakes in particular will give any online campaign a lift. The further you incentivize your users to engage in your message, the bigger the lift you will see. You can check out on various SEO expert articles that could solve your problems and remove your confusion.

Regardless of what tactic you use as an online marketer, you need to know your users better than ever. Users are increasingly looking for you to provide better value.

blackbergster

blackbergster

1 Targetting the wrong keywords This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can’t think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site. SEO is based on the keywords that you use that’s the major reason for your website to be on the top charts.

2 Ignoring the Title tag Leaving the <title> tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your <title> tag shows in the search results as your page title.

3 A Flash website without a html alternative

Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Search engines don’t like Flash sites for a reason – a spider can’t read Flash content and therefore can’t index it.

4 JavaScript Menus Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can’t do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable.

5 Lack of consistency and maintenance Our friend Rob from some top internet marketing company often encounters clients, who believe that once you optimize a site, it is done foreve. If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines.

6 Concentrating too much on meta tags A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don’t except to rank well only because of this.

7 Using only Images for Headings Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items. If you are afraid that your h1 h2, etc. tags look horrible, try modifying them in a stylesheet.

8 Ignoring URLs Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.

9 Backlink spamming It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks.

10 Lack of keywords in the content Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.

You can use various SEO services for the SEO of the page.We can generate a traffic through various methods like using traffic generator that uses different ways of doing it.