Archive for the ‘social networking websites’ Category

Many Blogs are posting on the Good and Bad Predictions this year. However, here is another list as a gist of all the predictions being made online for the social media network on the World Wide Web.

  1. Social Commerce will be a BIG word this year. People will be investing in setting up online social shops inviting the shopaholics and social bugs online to buy through social commerce.
  2. Companies will try to determine how best to integrate with the explosion of social gaming.
  3. Mobile version of the social site is a mandatory aspect of today’s world and if you don’t own an application you need to get updated.
  4. Marketers will have a more focused market targeting new innovations and capturing the social audience.
  5. Social Media will be the main stream keeping in mind the biggest platform of buyers and sellers as FACEBOOK followed by capturing their target audience on TWITTER and finally grabbing the attention to the working and profile of the company through LINKEDIN.
  6. Small business will find a better chance and better place on Social media to compete with the bigger names at low cost bringing in big competition.
  7. Fifty-four percent of all companies block social media in the workplace. Expect this number to decline as companies start to leverage their employees more and more as media outlets.
  8. More people will learn they can plug their laptops into their high-definition televisions and watch online content and get rid of their cable television service – and bill. This will only result in the intensification of Net neutrality talks in Washington.
  9. The trend of marketing dollars moving from traditional media to digital media continues at a rapid pace.
  10. Social media will have an ever-larger impact in the search engine rankings.

We suppose that these and many more predictions rely on the internet making various promises and predicting the year ahead, However, the above mentioned some tend to be quite unique and stable on the recorded performance of the highly competing social media websites.

Many more online mergers and acquisitions are being predicted to come up. It is being predicte that Twiter and Facebook will be facing more and more competitions. Google ME is supposed to be landing this spring in competition with the other social media spaces. Orkut and Myspace have already lost their positions and nothing much can be expected out of them this year.

What are your points in addition to the Social media predictions?

What more do you think can be the part of the he database on social media predictions? Do share your views and comment on the existing predictions that have been hovering over the World Wide Web.

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It is still Jan 2010 but the Marketing Executives Networking Group (MENG) report says that 82% of all companies are planning to incorporate social media into their marketing and PR plans. As per the social media strategy the following points should be considered in a row:
· Listen to conversations
· Establish share of voice
· Set goal/ benchmarks
· Find bloggers and communities
· Identify influencers
· Develop a content strategy
· Pick tools
· Create and deliver the content
· Engage and facilitate conversations
· Measure results
All the above mentioned points are of importance let’s get to know a little more about each of them.
1. Listen to conversations:
Conversations represent the topics of discussions that are in news. Be aware of what is in news and what world is talking about you. Being online is sharing every bit of you with the world. Conversations also include what kind of feedbacks you get rather than what you expect. Conversation with people on social media that leads to discussions shall enhance your own features. Such discussions help you get more productive and with effective feedback you get a chance to improve and satisfy peoples need
2. Establish share of voice:
When you look into millions of conversations on net t is necessary to identify where you stand. Share your voice in such discussion pools and identify the rate the net public gives you for the article or a topic of discussion. This shall be analysed by the amount of comments, feedbacks and clicks that are graphed.
3. Set goals/ benchmarks:
The above mentioned conversations will help you further in setting goals. Derive the proper need or request from your organisation. Set it as a goal and work on it.
4. Find bloggers and communities:
You need to inspect places which relate to your business. You have to know where the conversation and discussions are taking place so you can allocate your resources for best ROI.
5. Identify influencers:
Check out who is influencing you. Note who your customers trust. Building relations with people who have a grave impact on a group of people will attract quality crowd to you. Network with influential people has a influencing impact on your company.
6. Develop a content strategy:
Your presence on internet is due to the quality of your content. Develop good content that is eye catching and good at grammatical concern. Content should be precise but specific and should have a magnetic quality so as to force readers to return to your content. Social media depends on content and socializing needs to converse on content regularly.
7. Pick tools:
Social media is a large platform to socialize and build customer network. Be particular at choosing your area of socializing. It is not necessary to build quantity of social media user ids but to pick up quality sites to spread word.
8. Create and deliver the content:
Once you have decided on the content strategy and the platform to spread word is confirmed, bright ideas will naturally flow in and you will shortly know what to create and how to deliver this content.
9. Engage and facilitate conversations:
Today people no longer want to be passive by-standers but want to be the part of the league by playing a part in a conversation. Social media is about bi directional flow of conversation.
10. Measure results:
Social media conversations can be measured. Check in for the fan page insights or record in graphs the conversations, interactions and then the traffic to your website through the social media sites.

First of all a very happy and prosperous Diwali to all my readers.

With the ever changing nature of the internet and increasing user interests towards it.  Inclination of daily users towards social networking sites with almost double hits each year on an average. Heavy emphasis has been laid on the features of these websites, currently the most popular websites on the internet i.e. LinkedIn, facebook, twitter, are giving their full concerns on their site architecture, we can see a huge difference between the website originally developed and their present scenario, changing website technologies and their use has been changed a lot in a year.

A short glimpse of the changing website designing from they were originated and now

1. Facebook.com :-   6th August 2005 and Now

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2. Myspace.com :- 4th October 2003 and Now

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3. LinkedIn.com :- 4th june 2006 then and Now

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4. flickr.com :- 29th april 2004 then and Now

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5. Hi5.com :- 4th february 2004 then and Now

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6. Livejournal.com :- 27th november 2009 and Now

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7. Twitter.com :- 9th november 2006 and Now

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8. beebo.com :- 22nd january 2005 and Now

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9. Devianart.com:- 15 August 2000 and Now

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10. Last.fm.com :-  16 August 2003 and now

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P.S: Date may be not completely Accurate

Their has been drastic change in how the websites have been evolved in the past few years but we must say that that call to action is now very much clearer of these websites and the pattern how the websites have been prompted in the user arena and how it has been made upto date according to the latest fashion.

Many websites provide features after they you have been loged in whats suits youi best and what will you prefer the old good days or would you like to flow in the new changing river? do let me know through your comments.