Archive for the ‘SEO related’ Category

It is still Jan 2010 but the Marketing Executives Networking Group (MENG) report says that 82% of all companies are planning to incorporate social media into their marketing and PR plans. As per the social media strategy the following points should be considered in a row:
· Listen to conversations
· Establish share of voice
· Set goal/ benchmarks
· Find bloggers and communities
· Identify influencers
· Develop a content strategy
· Pick tools
· Create and deliver the content
· Engage and facilitate conversations
· Measure results
All the above mentioned points are of importance let’s get to know a little more about each of them.
1. Listen to conversations:
Conversations represent the topics of discussions that are in news. Be aware of what is in news and what world is talking about you. Being online is sharing every bit of you with the world. Conversations also include what kind of feedbacks you get rather than what you expect. Conversation with people on social media that leads to discussions shall enhance your own features. Such discussions help you get more productive and with effective feedback you get a chance to improve and satisfy peoples need
2. Establish share of voice:
When you look into millions of conversations on net t is necessary to identify where you stand. Share your voice in such discussion pools and identify the rate the net public gives you for the article or a topic of discussion. This shall be analysed by the amount of comments, feedbacks and clicks that are graphed.
3. Set goals/ benchmarks:
The above mentioned conversations will help you further in setting goals. Derive the proper need or request from your organisation. Set it as a goal and work on it.
4. Find bloggers and communities:
You need to inspect places which relate to your business. You have to know where the conversation and discussions are taking place so you can allocate your resources for best ROI.
5. Identify influencers:
Check out who is influencing you. Note who your customers trust. Building relations with people who have a grave impact on a group of people will attract quality crowd to you. Network with influential people has a influencing impact on your company.
6. Develop a content strategy:
Your presence on internet is due to the quality of your content. Develop good content that is eye catching and good at grammatical concern. Content should be precise but specific and should have a magnetic quality so as to force readers to return to your content. Social media depends on content and socializing needs to converse on content regularly.
7. Pick tools:
Social media is a large platform to socialize and build customer network. Be particular at choosing your area of socializing. It is not necessary to build quantity of social media user ids but to pick up quality sites to spread word.
8. Create and deliver the content:
Once you have decided on the content strategy and the platform to spread word is confirmed, bright ideas will naturally flow in and you will shortly know what to create and how to deliver this content.
9. Engage and facilitate conversations:
Today people no longer want to be passive by-standers but want to be the part of the league by playing a part in a conversation. Social media is about bi directional flow of conversation.
10. Measure results:
Social media conversations can be measured. Check in for the fan page insights or record in graphs the conversations, interactions and then the traffic to your website through the social media sites.

Advertisements

This is the one topic that is of great discussion in the SEO community now days. People are offering it as a red flag by the Google, but some says there are no issues in using the “rel=nofollow” tag as said by MATT himself,

The nofollow attribute is just a mechanism that gives webmasters the ability to modify Page Rank flow at link-level granularity. Plenty of other mechanisms would also work (e.g. a link through a page that is robot.txt’ed out), but nofollow on individual links is simpler for some folks to use.

Page rank sculpting

As many experts differs in their views of seeing the No follow tag and using it some like, Joost de Valk’s says if there is nothing to hide then there’s nothing to lose, some says we should use it properly, but I’ll say No follow is something that is very easy to use and great tool to dam the PR juice from leaking through our page, it can be used in more better purpose.

I will say their should be no pages in your website that you don’t want your PR juice to pass or You’ll need page per page control of the robots meta tag, and you will probably be using it to noindex, follow category / tag / archive pages, in favor of single pages. That, combined with not giving too much linklove to these pages, is the essence of third level push.

Our pages should be well connected and each landing page should have something to do with the navigating page, users don’t want to get surprised.

Google Say’s you can do Sculpting, No! You cannot do it by No follow tag, but does Google really following that, let’s see

This issue doesn’t encourage me to link out less, Should I turn my Comment off? No!

That doesn’t mean I am hoarding your sites PR, it’s just that Google trust less to the sites that links to the spammy sites.

There are experts out there who have started giving methods to sculpt the pages accordingly.

These were the issue’s that were poured out, but are they worth threatening? Experts are one who makes answers from the questions!

1 – Google is now “evaporating” link juice through nofollow’d links.

2 – Selecting which links receive juice on a page is still critically important.

3 – Doing good things for SEO shouldn’t get in the way of a good user experience.

There are lots of areas where we’ve traditionally used nofollows that this makes sense:

Log-in/

– Register Page Terms of Service / Privacy / Legal Disclaimer

– About/Bios/Contact/Press

– Comment/User Links in UGC

– Pagination

Making a Good use of the gained PR is necessary, Engine are intelligent enough to pass the juice to the places that matter most. The developer should code fancy just to prevent PR leaks.

Chirag Sharma SEO tools

Chirag Sharma SEO tools

As we start building our websites there a hell lot of things that we have to keep in mind so that there is no problem later at the time of Search Engine Optimization of that website, because a very small mistake could make you down in the Search Engine Ranking Page’s, These mistakes are often human mistakes that are unavoidable but mistakes can be avoided by the use of the professional web building tools that will go according to your choice. The tools you use totally depends upon your requirements and the work you want to make out from that tool, According to the use you can choose which tool to use, that may be available for free on Internet or may be paid that are made available by many companies online, You have to make the choice that your website is worth using the paid tool or the free tools are enough for it.

Here I am providing 17 most useful tools that you can make use of

Google Analytics:  This is the tool that is provided by the Google itself for keeping the detailed track of your websites, Analytics incorporates many features like setting goal, detailed analysis of the website visits, targeting the customers, and you can check your traffic sources, your content supremacy and lot.

Webmaster tool: This is the another tool that is provided by the Google to check out keyword strength and the keyword that are doing good in SERP’s, keyword that are attracting visits on the page.

Keyword analysis tool: This tool help you to analyze the keyword that you are going to use the keywords that you want to use are correct, that means how many people do really search from those keywords, and your scope of the keyword.

Google Adwords: This is the paid tool provided by the Google that is much more an advertising tool that let you advertise your website on Google sponsored pages.

Crazy Egg : This tool offers a myriad of analytical tools to help you visualize what visitors are doing.

clickdensity : This is a full suite of usability analysis tools that will help you assess your web page design.

ClickHeat: This is a very important tool which let you visualize your website design, it will tell you which part of your website attracts user and which part is left untouched or not given importance.

RSS Feed: This is not a tool but a very essential thing that should be used on the website, so that a user that visits your page could get the new updates from the websites whenever you update it next, this maintains the user interests on your website and creates a goodwill in their eye.

Google PageRank Prediction: Google page rank tool helps you to analyze what your page impotence with the user; this is calculated by the Google itself to provide SEO experts with the page importance.

Backlink Checker
This helps to Find backlinks linking to a website and provide with their URL information.

Ping Test
This tool is used to check the presence of an active connection.

Alexa traffic Rank: Alexa rank compares yours website to your competitor websites and gives you ranking according to it, Despite of PR which ranks from 1 to 10 Alexa rank goes from 1 and above

Index Checker
Index checker checks out the total number of pages that has been indexed by the search engine.

Spider View
This tool enables you to view your website from a perspective of a search engine spider.

SEOmoz Page Strength SEO Tool: This tool provides you with your page importance on the SEARCH ENGINE.

SEO Book Keyword Suggestion Tool : It is a free tool that provides the keyword information from each major search engine and let you know that whether the keyword you are going to use is worth using or not?

Domain Tools: Whois Lookup and Domain Suggestions: As you all know that the domain name is the key factor that is responsible for the SEO of the website this tool give the best suggestions for the domain name that is in the market already in use and the domain that you should use.

These tools are the most effective and are free, many dealers and companies provide the paid tools that can be used for more effective results, But remember these tools does not gurantee any success on the Search engine ranks, this totally depends upon your website architecture and your work against your competitor, your research and new ideas that are put on work by your SEO expert.

SEO spamming

SEO spamming

In simple words Spam is the internet version for pursuing an internet user to call for a lunch and it will end up with yes. It will start with a fascinating push up for you and end up by annoying you. The only purpose the spam is done to make money for the spammers and they keep with it as they work on the law of averages to work with mass as some will respond some day.
Spamming for SEO is filling the indexes with little or no user valuing information for them. In SEO these spamming techniques are termed as black hat SEO that is strictly prohibited by the search engines but some of them fall into the gray area search engine penalizes your ranking if the spiders indexes as a spam for the SERP’s. To regulate this spam’s the search engines regularly updates there definition of the spam that could lead to surprising changes of your page on the SERP’s.

WHAT IS INCLUDED IN THE SEO SPAMMING???


It’s very difficult to track down the specific things that could be considered as spam as I told you before the search engines changes their spamming definitions regularly to go foot to foot with the Black Hat SEO spammers. To be on the safer side we should be doing our SEO according to the Search engine’s guidelines to not to worry about being called as spam.
– Don’t do anything that makes you worry that you’re doing wrong. It sounds like
simple advice, but when you think about it, if you’re doing something on your web
site that you have to worry is going to get you banned from a search engine, you probably
shouldn’t do it.

– Don’t Exaggerate or pretend on your website that you are not.

– Don’t believe in all SEO experts. As some of the SEO experts will use the black hat techniques to go on the indexes but that will be for short term and may lead bad for your website in future.

Spamindexing is the term given to the spamming of index pages it could be of any shape and size, what I told you before was the spamming techniques that were obviously spam but some techniques are there that are clearly spam this list is huge, but dozens of them are constant they are:-

. Transparent links
. Hidden Links
. Misleading links
. Links in Punctuation
. Keyword stuffing
. Doorway pages
. Scraper sites
. Machine generated pages
. Links in punctuations
. Inconspicuous links
. Cloaking
. Excessive cross linking
. Hidden text
. Link only pages
. duplicate content
. Redirect pages
. Sybil attacks
. Wiki spam

this list goes a long….
Spamindexing is the bad idea as this annoy the users as they don’t give the quality information and misleads the users of the indexed page and this could also lead to the negativity for the Search engine that’s why search engine call it as spam and penalize the website by the decrease in their ranking or also by banning the website from the search engine.

Atlast message for spammers- Spaming may generate the lot of revenue for you, but it hasen’t paid to the seatle’s Robert Soloway who’s has been considered as the eighth largest spammer in the world by the spamhaus, So chill.

Everyone today is using the word “recession”. It turned out to be a word of fear for online marketers. But as to now it is being discussed openly and everyone knows we are in a state of recession. Many sites have experienced a few sales decline and are trying to cut short their budgets and focusing on some other areas too, but as the time passing it’s now just a reason that many companies are giving for the firing their employees and cost cutting.

But when enquired, about the major SEO companies its been seen that it has merely hit any of their products or clients they are investing money in every sought for online marketing, in India we haven’t seen any decline in the status of living their spending capabilities or their purchasing power.

You need to do an effective optimization:-

Recession does not mean failure. There are certain factors which have not been taken into consideration and were not controlled. In this position we need to have a proper control on those factors so as to increase their efficiency. Website development companies are cutting down their cost per acquisition and are increasing their efficiency. Optimizing a site is completely a practical approach which focuses on customer views, accountability, efficiency and measurability.

It requires continuous process and improvements, now-a-days many may online solution for the major SEO companies are provided by the Google itself. Tools like Analytics, webmaster any many many more.

We use small sites for greater impact

We all like links from big sites right? Whether it’s in an editorial article, a guest post, etc, it’s great for sending some strength and trust to your site. However, the drawback of links from big sites, is that you might find it’s on a small page. The newly published page will take some time to get indexed, much of it’s strength (certainly initially) is likely to come from internal links, and it’s unlikely to have a great crawl rate.

Survive Online Recession with Internet Marketing Techniques

Recession has over-shadowed all business worldwide making it difficult for companies to survive and earn profits. World Wide Web is also experiencing the pinch of this global financial mess. So the question remains how to put forth your business.

Blogging – It is the latest internet marketing tool being used by small, medium and large scale businesses.

PPC marketing – This strategy is highly effective way of online advertising and can calculate also how many visitors have clicked on to our advertisements.

Social networking – Having wider social network expands your database of target customers and introduce your business to much larger audience.

  1. Convert your analysis according to customer insights.
  2. Convert your insight into some real action.
  3. Repeat the above steps as and when required.

Other strategies that you can follow in this situation:-

  1. Focus on recent customers: – During the good economic era everyone spends lavishly on making new customers but during recession it becomes difficult to afford the existing customers and so we have to focus on making a plan to come out of it.
  2. Rewards:-Rewarding the customers for their loyalty, provide them with special offers, promotions etc and they will inform others about this incentives.
  3. “Fire” your banner:-Search engines marketing is an excellent strategy to follow in recession because it allows you to monitor your investments and returns in real-time.
  4. Conversions
  5. Return on Investment: – Solutions to the problems relating to investments etc should be easily viewed at a glance.
  6. Remember the basics:-As new technologies like Web 2.0, social media, mobiles and others have taken over no one thinks about search engine optimization.
  7. Integration:-Integrate all the separate programs in order to stretch your online investments.

At last we can come with the conclusion that

Online marketers facing this tricky economic crisis should focus on profitable expansion rather than contraction. Some online marketers have come through this recession with a bang and have tracked down their positive chances on market. Marketers should not become a victim rather they should figure out ways to success. And now is not the time to cut your research budget, now is the time to dig further to learn more about your users. Online marketers should earn about what their users do during a typical session. Do they log in and check their email on your site? What, as an online marketer, are you doing to provide value to keep the user intrigued? Another is you can improve market share and return on investment at lower cost than during good economic times.” Further to this point, it is a great time to get the most competitive rates. Secondly you can adjust your pricing tactics. You don’t need to cut prices, but you may need to offer temporary price promotions or price more aggressively. Sweepstakes in particular will give any online campaign a lift. The further you incentivize your users to engage in your message, the bigger the lift you will see. You can check out on various SEO expert articles that could solve your problems and remove your confusion.

Regardless of what tactic you use as an online marketer, you need to know your users better than ever. Users are increasingly looking for you to provide better value.

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